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Manager, Content & Partnerships
New York, NY
Job Description
- Role context:
- Responsible for helping to translate branded content strategy into tactical custom content programs
- Lead the day-to-day needs relating to content partnerships, including conversations with partners and clients throughout the execution process
- Work closely with the Content Director and Account team to support them in developing strategy, and connecting content programs into the integrated marketing approach
Responsibilities- Develop tactical custom content recommendations with partners that could include custom digital video, influencer marketing, content integrations, social activations, and custom sponsorships
- Meet and evaluate partners in offering content marketing solutions to identify best partners and partnership opportunities
- Negotiate partnership deals that deliver the most value to clients
- Lead structured brainstorms that generate original ideas that can inform the RFP process
- Serve as project manager, ensuring all parties are accountable for meeting deadlines and delivering within approved plan parameters
- Supervise the content creation process, including providing clear input on key deliverables such as talent selection, storyboards and content rough cuts
- Collaborate with Wavemaker planning teams to ensure content partnerships are an interconnected part of the media plan
- Write client presentations and partner briefs
- Cultivate client relationships, demonstrating a keen understanding of their business and how content fits within it
- Develop junior team members foundational understanding of content and client services
The candidate:- Comfortable executing various brand content activation tactics, such as influencer marketing, social activations, original brand video, and custom media partnerships and sponsorships
- Ability to interpret client briefs and determine the opportunity for custom content
- Working knowledge of content development process
- Experience in launching content partnerships for clients
- Proactive, a team player, demonstrate leadership
- Proven experience in building strong client relationships
- Flair for presenting creative ideas
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to carmen.serrano@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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