Here, it's different. Come join us.

Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.

Here, the nation's brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist's outlook, a trailblazing spirit, and a celebrated history, we're making new strides every day.

We've been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the best of the best pediatric hospitals with #1 rankings in Colorado and the region by U.S. News & World Report.

As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.

Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.

That's why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling: to heal every child who comes through our doors.

A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it's different.

The Digital Content Specialist plans and executes digital content strategies and tactics across multiple channels and audiences.

The primary focus of a person in this role is to produce and publish content that aligns to channel (website, social media, search) and brand guidelines as well as project and campaign objectives and requirements.

In addition, a person in this role may also manage editorial calendars, modify content templates and build or edit pages within a content management system or CRM.

The Digital Content Specialist receives direction and feedback from senior-level positions including senior specialists, strategists, managers and directors.

A person in this role works collaboratively with all levels of management and staff throughout the organization to produce content based on assignments from project leads.

Department Name: Web_Social Media Marketing
Job Status: 40 hours per week, eligible for benefits
Shift: Monday - Friday, 8:00am - 5:00pm. Schedule may vary depending on events, crisis support, or other department needs.

• EDUCATION - Bachelor's degree in copywriting, journalism, marketing, public relations, communications, English or a related field.
• EXPERIENCE - Three (3) years of experience relevant to the assigned discipline, in an agency, studio, or corporate environment.
• EQUIVALENCY - Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on a year for year basis.

POPULATION SPECIFIC CARE

• No direct patient care.

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.

• Plan, research, write and edit new content, as well as update existing content for Children's Hospital Colorado websites, social media, email newsletters, paid media (digital and social ads, PPC) for all audience segments. This scope includes:
  • Creating and planning content as well as managing editorial calendars that support defined goals in close partnership with strategists, senior specialists and internal stakeholders as defined by project scope
  • Optimizing content for web/mobile readability, reading level, audience and search engine optimization
  • Ensuring content is current, relevant, user-focused and supports overall site objectives
  • Tailoring language and information to different audience segments, including patient families, physicians and the community
  • Ensuring digital content meets established web guidelines/policies/style
  • Uses analytics to make content recommendations and decisions
  • Follows policies and best practices for digital content creation, including, but not limited to style guides, publishing and content review cycles and templates. All content is reviewed before publishing by peer or senior-level editors.
• Participates in and actively contributes to integrated content planning within the digital team and across marketing teams and stakeholders.
• Collaborates with other team members (designers, copywriters, videographers, developers) in developing communication concepts that reflect the unique position and value of CHCO to our diverse audience segments.
• Conducts project research/interviews to ensure subject matter understanding.
• Manages own project workflow while coordinating with project teams and management on schedules, requirements, goals and assignments as needed.
• Helps to ensure successful representation of CHCO brand across media, through knowledge of brand standards, design templates and systems architecture.
• Performs essential functions while demonstrating all the Standards of Behavior.
• Follows workflow processes from concept to publishing. Provides recommendations for improvement to Strategists and/or other leaders across Marcom.
• Works across campaigns, channels and marketing initiatives to make recommendations to create and distribute Children's Colorado content aligned to organizational goals and user needs.
• Effectively articulates and presents digital content strategy within a project to a variety of audiences.

SCOPE AND LEVEL

• Guidelines: Guidelines are generally numerous, well established, and directly applicable to the work assignment. Work assignment and desired results are explained by general oral or written instructions.
• Complexity: Duties assigned are generally repetitive and restricted in scope but may be of substantial intricacy. Employee primarily applies standardized practices.
• Decision Making: Decisions or recommendations on non-standardized situations are limited to relating organizational policies to specific cases. Brings non routine issues to supervisor. Problems that are not covered by guidelines or are without precedent are taken up with the supervisor.
• Communications: Contacts with the public or employees where explanatory or interpretive information is exchanged, gathered, or presented and some degree of discretion and judgment are required within the parameters of the job function.
• Supervision Received: Under normal supervision, within a standardized work situation, the employee performs duties common to the line of work without close supervision or detailed instruction. Work product is subject to continual review.

• Audio-Visual: Hearing: Good
• Audio-Visual: Near Vision: Good
• General Activity: Sit: 2-4 hrs. per day
• Motion: Bend: Up to 1/3 of time
• Use of Hands/Feet: Both Feet - Precise Motor Function (Or Fine Manipulation)
• Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time

WORK ENVIRONMENT

• Mental and Emotional Requirements: Independent discretion/decision making.
• Mental and Emotional Requirements: Makes decisions under pressure.
• Mental and Emotional Requirements: Manages stress appropriately.
• Mental and Emotional Requirements: Works with others effectively.

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.

Here, you matter. As a Children's Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, paid parental leave, 403b employer match (retirement savings), a robust wellness program, and access to professional development tools, including an education benefit to help you advance your career.

As part of our Total Rewards package, Children's Colorado offers an annual employee bonus program that rewards eligible team members based on organizational performance. If organizational goals are met for the year, the bonus is paid out the following April.

Children's Colorado delivers annual base pay increases to eligible team members based on their performance over the previous year.